Whitney Foley
Creative Direction • Broadcast • Integrated Campaigns • Email • Direct Mail • Social • Retail • Digital • Branding • Packaging • Events

Beauty Club

Beauty Club creative was also refreshed in November to be more closely to the ExtraCare creative, as well as to convey upcoming benefits changes to the customer. I was the associate creative director on this redesign and lead a team of two designers and a writer.. Our team art directed a product photoshoot to support the creative that was comparable to work we would previously outsource to agency. For launch we created in-store signage, emails, social posts and redesigned the landing page. The work was well received for its visual aesthetic from VP’s.

www.cvs.com/extracare-cvs/beauty-club

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beautyclub_redesign_2.jpg
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BC_Refresh-1.jpg
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bc_direct_mail.jpg
NEW_BC_ASSETS-4.jpg
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BC_social.jpg
NEW_BC_ASSETS-12.jpg
NEW_BC_ASSETS-14.jpg
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