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Example of how I mentored and art directored a colleague on this year. Collaborated with designer + copy and provided creative direction. Received positive customer feedback. 

This weekly Sunday send features new ExtraCare® 2.0 design with 6 featured weekly ad items personalized based on customers’ individual shopping trips, and can also be hardcoded to feature specific ad blocks or trip drivers. A coupon may also be included to help drive a trip. Creative is on an 8-week rotational cycle with new heroes, SL/PP/BB.

Triggered by customers ExtraCare membership anniversaries with strong ExtraCare 2.0 branding.

Triggered by ExtraCare savings milestones with strong ExtraCare 2.0 branding.