HELLO…

I am a seasoned Creative Director with stellar leadership qualities, strong design background, leading break through campaigns, brand identity, art direction, email best practices and retail intuition.

In my 15+ years experience I have had the privilege to work on the in house creative teams at Hasbro and CVS Health.

In my current role as interim Creative Director of the loyalty programs at CVS I oversee the campaigns for ExtraCare, CarePass, BeuatyClub and Pharmacy Health Rewards. ExtraCare is the industry’s longest-running loyalty program with over 90mm members, I over see the evolution of the ExtraCare and CarePass brand which includes all in-house marketing materials in broadcast, paid media, CRM email, direct mail, landing pages, signage, kiosk displays, social and much more. 

I have had the privilege of collaborating with many teams to create break through creative campaigns which drove positive ROI’s for CVS Health. In 2019 I had the privilege to be the internal Associate Creative Director for the Gold Clio Award Winning Beauty Mark Campaign. I led an internal team of designers and collaborated with agency partners for the launch of our campaign. It was the most challenging and fulfilling project I have ever worked on in my career. It was designed beautifully and has a great purpose.

My expertise are in leading a team that develops break through campaigns for our our loyalty program and always on personalized email and print. My leadership skills have been known to take on several dimensions; building relationships, partnering, managing within the team, mastering technology, mentoring and making improvements for the greater good of the team. I bring a positive approach to any new challenge and enjoy breaking down silos to create cohesion among teams.

I'm am leader who is extremely organized and brings a positive attitude, smile, and ever present strive to grow in anything I do. There is no challenge I can not take on and I do it with a smile. I love managing a team a designer and writers and learning from others.

Some of my favorite things: aqua & navy blue, stripes, birthdays, typography, clean and simple design, the ocean, smiling, dancing to Whitney Houston, playing tennis, connecting people, being kind to others and being a mom.

I live on the East Side of Providence in Rhode Island with my husband Bill, sons Tripp and Braden and our lovable black lab Colby. 

To learn more me please check out my resume, work or follow me on Instragram @ whitta711