Epic Beauty Sale is CVS semi-annual event designed to inspire customers to refresh, renew, and choose CVS as their trusted destination for beauty and personal care. As lead creative, I directed the team and shaped the overall creative strategy, campaign and playbook in close partnership with my team and marketing.
Online Video
ExtraCare Epic Beauty Direct Mailer
ExtraCare Epic Beauty Email
Epic Beauty In-Store Signage
Epic Beauty Paid Social Carousel Ads
CVS.com landing page banners
Epic Beauty Sale 2022 & Redesign of ExtraCare Beauty Club
Twice a year CVS runs The Epic Beauty Event. In 2022 I was brought in to help creative direct :15 and :06 videos of the Epic Beauty 2022 Spring Campaign. I also lead a team of designers and writers to deliver on the full campaign paid and owned assets. And when it was time to bring all our loyalty programs together in a more cohesive way we redesigned ExtraCare Beauty Club to feel fresh but lean into its sister program ExtraCare.
