Seasonal

Our goal with seasonal photography is to showcase diverse families experiencing the full range of holiday emotions. From planning and decorating to gifting and celebrating, we capture everyday moments that feel authentic—not overly staged. We’ll feature lived‑in environments, inspiring décor, and people enjoying togetherness throughout every season.

When highlighting products, bringing them to life is essential. We’ll use inspirational, in‑house product photography that shows items in use, often with hands interacting with them. This Halloween 2025 concept was fully pitched and photographed in‑house, and the images were used across all tactics—including direct mail, email, social, paid media, and the website.

I served as the creative director from concept through photoshoot execution, partnering closely with our marketing team to identify the key scenes and products we wanted to bring to life. I also collaborated with a prop stylist, producer, my team and photographer to ensure the vision was carried through with clarity and impact.